SEO/SEM Specialist

Core Responsibilities:

Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Plan, develop and implement our SEO strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best practices
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Qualifications:

- Bachelor's degree in Marketing, Communications or related field

- Proven years of experience in SEO and SEM

- Strong understanding of SEO/SEM principles and practives

- Excellent written and communication skills

- Experience with Analytics and Reporting tools

- Ability to work independently and as part of the team

Kindly share your CV through [email protected]