Senior Marketing & PR Executives

We are seeking to hire a dynamic and experienced Senior Marketing Executive to lead our marketing efforts and drive our group brands awareness, customer acquisition, and revenue growth. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns.
1. Branding
• Develop and execute comprehensive branding strategies to enhance brand identity and visibility.
• Ensure consistent branding across all marketing and communication channels.
• Oversee the creation of marketing collateral, advertisements, and promotional materials.
• Monitor competitor branding activities and adjust strategies accordingly.
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2. Corporate Relations
• Build and maintain strong relationships with corporate clients, partners, and stakeholders.
• Represent the company in industry events, networking meets, and corporate forums.
• Act as the liaison between the company and external agencies for collaborations and sponsorships.
• Foster partnerships that align with the company’s strategic goals.
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3. Online Marketing
• Plan and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Oversee the creation and maintenance of the company’s website and online platforms.
• Analyse digital campaign performance and implement data-driven improvements.
• Stay updated with the latest trends in digital marketing and incorporate innovative techniques.
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4. Offline Marketing
• Design and execute offline marketing campaigns, including print media, events, and exhibitions.
• Organize and manage trade shows, conferences, and promotional events.
• Develop local marketing strategies tailored to specific regions and audiences.
• Manage production and distribution of offline marketing materials.
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5. Business Development
• Identify new market opportunities and develop strategies for market penetration.
• Conduct market research and analysis to identify customer needs and trends.
• Develop and pitch proposals to potential clients and partners.
• Work closely with the sales team to achieve revenue targets and business growth.
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6. Team Management
• Lead and manage the marketing team including remote team, ensuring clarity of roles and responsibilities.
• Set goals, provide guidance, and evaluate team performance regularly.
• Conduct training sessions to enhance team skills and productivity.
• Foster a collaborative and results-driven work environment.
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7. Reporting and Analysis
• Prepare regular reports on marketing and business development performance.
• Analyse campaign effectiveness and ROI, providing actionable insights.
• Maintain budgets for marketing activities and ensure cost efficiency.
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Key Competencies Required
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Strategic thinking with a data-driven approach to decision-making.
• Proficiency in digital marketing tools, analytics platforms, and CRM software.
• Strong understanding of the market and consumer behavior.
• PR responsibilities.


Qualifications:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing management.
• Proven track record of successful marketing campaigns.
• Strong understanding of digital marketing strategies and tools.
• Excellent analytical and problem-solving skills.
• Strong leadership and communication skills.
• Ability to work under pressure and meet deadlines.